For this project I designed the logo and menu for North Current Cafe, a gourmet sandwich shop with North Eastern coastal vibes. The goal was to bring that coastal feel into both the visual identity and the menu experience, creating a cohesive brand that feels approachable yet distinctive.

 

The menu itself is designed with functionality and flexibility in mind. Each section is printed on a separate sheet of paper, arranged in stacked, scaled heights on a clipboard. This system allows for easy updates to individual sections without the cost of full reprints.

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The design also plays with hierarchy by putting everyone’s favorite part of the meal front and center.